ITB BERLIN 2019: A New Way to Experience Luxury Travel


ITB Berlin is the leading tourism trade fair worldwide, which has been fully booked again for months. Berlin is one of those 4 places in the world where the exhibition is taking place. It's a place where top decision-makers, experts, buyers and young professionals from every area of the touristic value-added chain meet to get information about important topics and the latest trends, establish business contacts and close global deals. Visitors are learning about foreign cultures, getting information and inspiration for the next trip, or simply taking a brief “vacation” from the daily grind.

Between 6 and 10 March 2019, more than 10,000 exhibiting companies from 181 countries and regions presented themselves to the visitors in 26 halls on the fairground. Also this year it was great to see how Berlin became the central international, cosmopolitan meeting point of the tourism industry. It proved this year also that it is truly the leading trade fair for the tourism industry.

Last year I was amazed by how the city of Berlin went crazy. There were thousands of people everywhere in central Berlin. I wondered what's going on and figured out it was ITB Berlin exhibition going on. Since that day I promised myself that next year I wanted to be a part of the exhibition and I made it. I had the honor to represent one of the media members of ITB Berlin. The world's largest exhibition is also still very popular with private visitors. On Saturday and Sunday, various private visitors visited the 26 exhibition halls under the Berlin Radio Tower to get information and inspiration. At the ITB, we exchanged views on the major trends of digitization and sustainability and produced projects into development union. The ITB Berlin celebrated the successful premiere of the Technology, Tours & Activities (TTA) segment.

Even there are challenges for the year, the German travel industry is optimistic - the Germans are in the best of moods and the industry is in a good position. Dr. Christian Göke: "In the 2018 travel season, according to the results of the German Tourism Analysis, so many Germans have traveled abroad as never before. The holiday trip is one of the almost self-evident basic needs in our society. With this tailwind, the travel industry started the new year. However, many people in Germany seem to be counting on a repeat of the record summer of 2018 and wanting to meet their travel plans this year with a view to the weather forecasts. "

I was super inspired by the new information about digitization for traveling experiences. One of my favorites was ITB Virtual Reality Lab in hall 10.2 by showcasing applications for the tourism industry provided us with the latest trends and technologies. They stated that AR and VR will become a norm in companies over the next three years. They showed us how to experience a luxurious hotel experience through the mechanism.

I had several meetings arranged at the ITB mostly with the hotel's marketing managers. I think this is absolutely the best way to actually to get to know the concept of all the hotels and resorts as well as a great opportunity to meet the organizers personally. I had such productive conversations regarding this year travel plans and collaborations. I'm looking forward to sharing more about it soon! The ITB is not a typical exhibition, you really need to wait until the last hour before they are closing the doors. The atmosphere suddenly changed like a celebration. Music turned louder and there were tasty food and cocktails serving everywhere. Ah, how I just love German's style in every aspect of life...

Find out more about the ITB Berlin here.

The next ITB Berlin will take place from Wednesday to Sunday, 4 to 8 March 2020.