VANILLA SHANTI BY VANILLA ON TOP: It was a Love of Fashion that Inspired Me
The Story Behind Vanilla Shanti
By Vanilla On Top
The love for sustainable fashion has led me to make better choices when it comes to shopping for new clothes. Even in my everyday life, I like taking more into consideration of what I do, eat, or what I buy in my active life. The Fashion industry has changed and is moving towards a more considerate, eco-friendly model, which respects the traditions of design but also takes into account who the items might effect after they´ve been worn, leaving behind a better world through a sustainable fashion industry. We should not think just about the existing time, we should also think about the future - how our moves will affect the life of our children and the next generations.
After several years working in the retail industry and seeing how companies are producing clothing, I felt sick about fast-fashion and how much, there are clothing pieces being left unused. Rather than focusing on quality brands are concerned about quantity and volume, which creates a fast fashion industry effect. What is left out of the picture is the most beautiful idea; how could we affect the planet as a whole, and create something that lasts for generations to come.
These few years I have been focusing on finding a balance for everything in life like for my diets, sports, lifestyle, and fashion. I have got into yoga and meditation, which I have found are the best ways to slow down such a hectic lifestyle that I have. Slowing life can be a challenge but taking focus on the present keeps the bigger picture clearer.
We're always doing something, it's important that we allow time to practice stillness and calmness. A good example: when we're at work, we fantasize about being on vacation; on vacation, we worry about work piling up on our desks. We dwell on intrusive memories of the past or play with thoughts about what may or may not happen in the future. We don't appreciate the present enough or at all. We need to live more in the moment. Living in the moment—also called mindfulness—is a state of active, open, intentional attention on the present. When you become mindful, you realize that you are not your thoughts; you become an observer of your thoughts from moment to moment without judging them.
Vanilla Shanti, the clothing line I created focuses not only on eco friendly sustainable fashion but presents a community on social media, with people interested in wellbeing. It's a community, where people can share their own feelings and beliefs about yoga, mindfulness, eco-friendly fashion, and talk about active lifestyles. We want to encourage people to share their passions and bring up new thoughts about how everyday industries, like fashion, can evolve to this new century. In our community has a strict no judgment atmosphere, since we love extraordinary things and new growth.
One of the most common topics around sustainable fashion is - why is sustainable fashion so expensive?
The easy answer is that sustainable fashion is more expensive because paying for quality at a fair price is more expensive but gives the people working on the products a fare wage which to live on. Big box brands have managed to lower their prices by cutting corners at the human and environmental expenses. Sweatshop factories are still the norm for clothing manufacturing, which makes up to 98% of the fast fashion industry. It will be a long journey to make changes but every little step is important.
The most common plastic waste is polyethene terephthalate, or PET: the primary material used for almost all water bottles around the world. Billions of PET bottles are discarded each year – as a species, it is the biggest waste problem we face. When treated and fused in a very specific way, types of plastic – and in particular, recycled polyethene terephthalate, or rPET for short – can be carefully crafted into fine yarns. These yarns can then be woven, just like cotton, into a wide range of textiles and fabrics, bringing such as our yoga wear to life. We have used spandex to make it more stretchy and create the sporty design. The material is breathable but can be mashine washed.
Our one-piece is designed to minimize distractions and maximize comfort, the lightweight style gives you full freedom to move, while the high rise detail covers your core for the ultimate support during workouts. The soft stretch fabric boasts moisture- and has a quick-drying effect. The fit is a bit bigger than the true size, so we recommend to have a smaller size if you are thinking between 2 sizes. Suitable for everything from yoga to high-intensity training.
I'm so excited to tell you that Vanilla Shanti will be launching soon! It has been a long and discovering journey and I can't wait to show all that we have got done together. You might have noticed that I have been stepping aside and not posting that much content to my channels recently as I have been extremely busy with this project. So, I do apologize for that! The first touch of the collection can see here.
Last week we filmed and photographed great pictures with an amazing team of creative hearts! I'm looking forward to showing all the content we created, but here a few shots that we created at at the Yoga Studio of UniSport Otaniemi Sports Centre in Helsinki. The studio is open for everyone, not only for the students of the University. They have many different yoga and pilates classes to choose from.
If yoga or pilates is not your cup of tea there are other options to book from since they have over 40 classes like CrossFit, ballet, etc. They do have a public gym also. They have several sports centres in Finland; Töölö, Kluuvi, Kumpula, Meilahti, Porthan, Viikki and in Otaniemi where we visited. You can find out more about UniSport here.